![]() ![]() The challenge going forward is not just having the best features, but staying relevant, he says. I am clearly wrong, but it is interesting to see how things have changed, says Jonah Berger, Wharton marketing professor and author of Contagious: Why Things Catch On. In 2007 I argued that Facebook might not be around in 15 years. In the first quarter of 2019, the company could claim 2.38 billion active users, with a market capitalization hovering around half a trillion dollars. In 2006, Facebook had 7.3 million registered users and reportedly turned down a $750 million buyout offer. Its hard to recall now, but, Friendster and were each once the next big thing, while one survivor has continued to grow in astonishing ways. As quickly as social media has insinuated itself into politics, the workplace, home life and elsewhere, it continues to evolve at lightning speed, making it tricky to predict which way it will morph next. And in the ultimate meshing of the digital and physical worlds, Elon Musk raised the specter of essentially removing the space between social and media through the invention at some future time of a brain implant that connects human tissue to computer chips. In law enforcement, the Philadelphia police department moved to terminate more than a dozen police officers after their racist comments on social media were revealed. In politics, heartthrob Justin Bieber tweeted the President of the United States, imploring him to let those kids out of cages. Recently in the realm of commerce, Facebook faced skepticism in its testimony to the Senate Banking Committee on Libra, its proposed cryptocurrency and alternative financial system. Online Typing Test 10 Minutes English In little more than a decade, the impact of social media has gone from being an entertaining extra to a fully integrated part of nearly every aspect of daily life for many. ![]()
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